I’m Matt Paller, the founder of The Well Groomed Guy and truth be told every time I say that a smile crosses my face. I really didn’t plan on starting a men’s grooming company and I’d like to share how I got here with you.

I wanted more out of men’s grooming products — and that didn’t seem like too much to ask. Yet, everywhere I looked, something didn’t fit. Either the product left my skin feeling dry, or it was simply lacking in ingredients I thought were cool to use, or they were tested on animals.

So I did what any reasonable person would. I started making my own products. I began researching the dermatological benefits of essential oils and other natural ingredients. From my own formulas, I created shaving soaps and dry shampoos that worked better than anything on the market. And when people started telling me I should sell the stuff, I took their advice.